MANIFESTO

1. share your intention plainly up front for every single project.

2. make work only when a story needs to be told that would serve both the individual and the entire cultural conversation.

3. within reason, use the oldest references possible.

4. one singular synthesized vision.

5. curiosity should be rewarded by the drunk and by the intellectual (especially the drunk intellectual).

6. start the project like a seed: dark and with no light, then air it out.

7. tell the hardest possible story you can tell, so long as you have experienced it’s principals first-hand.

8. common materials and situations in slightly new ways. (grocery shopping with a bicycle, a shared bathroom sink with your neighbor).

9. control all IP (and ownership if possible) at all costs to ensure the potency of the story is consistently told overtime long after you’re dead.